The internet is riddled with archived press articles stating the doom and gloom of many people and businesses.  The media will only delve into the past when a more recent issue arises, but for all the bad press remains visible online.  The basis of all search engines are to list all related articles / websites to the searched key phrase, so with many – bad press tends to show up rather high within their rankings.

Now, there is no such thing as bad press but in many cases the bad press can keep the company from moving on from the underlining issue.  With many blue chip companies drafting in marketing mediators to help ride the storm through traditional press, many forget to factor in the Internet into their plans.

Sure, there is an underlining ethical issue here, why would one want to distant themselves from bad press – but for the sake of this blog – I will not pass judgement.  Marketing is based around the message of the company, so when circumstances turn a little dark, a new message should be drafted up and spread.  The best way to do this is to simply create a series of important press releases.

If you have been penalised for any wrong doings – counter act that with a public apology – state how you will move on to make sure this will never occur again.  Often its best to bring in a decent copywriter for this (make sure the copywriter understands writing for SEO), noticing grammatical mistakes in an apologies can add annoyances to your clients.

So, once you have created a series of SEO’d press releases (about ten) – release one every working day through reputable PR agencies such as PR Web, PR Leap and Press Box.  Once Google and the other main search engines started to rank the press releases – you should start seeing the articles under your company name / person helping to transform your bad press riddled search listings to a more positive listing.

To sustain the press releases and maintain your positive image within your search engine rankings, you should contact Gill & Co to help generate the necessary SEO plan needed.