Budget SEO Tips
August 17, 2008
A lot of clients, new and existing all ask for some form of SEO on a budget. With the nature of business, competition is high and usually the ones that reside in the top three on Google have the biggest spend on their Online Marketing. So now I advise my clients with the following budget seo tips to help them make an impact on their search engine listings.
- Keyword Research, you know your business better than any marketing guru, you will already have an idea where and how people will find your business online. Utilise this knowledge and make sure your website is aimed towards these key phrases.
- Content, this is perhaps the biggest impacting factor to help make a difference in your search listings and its free! If you create content that is of interest and of your field, it should engage enough click throughs and natural recognition, helping to lift you up in the search listings.
- There are hundreds of thousand directories out there, such as DMOZ, Best of the Web, and a whole host of others, most are which are free (contact me for a list of free directories). If you spend a little time each week entering your information into 10 or more directories – they will surely help gain more hits and spread the word around about your website.
- You most probably network your business at every opportunity, but many are clearly missing the networking opportunities online. This could be posting comments on websites that are within your market, or help out answer posts on a forum that your business specialises in. Make sure you create a signature on your forum listing your website details, or if posting a comment, remember to leave your link.
- Another form of networking is exchanging links with your business partners (reciprocal linking). Discover which one of your partners or associates have a website and agree to exchange links, make sure that you have your keywords present in your link back to you.
Following these tips will help generate that much needed interest to your website from the search engines, now - to push further, assess how you convert that traffic into a lead for your business, is it as simple as it could be ?
Don’t be shy, evaluate how your competitors are doing it, see if you can’t take lead from them and improve on it.